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SAP User Experience at ASUG/SAPPHIRE 2007!

By Keri Carpenter, SAP User Experience, SAP Labs Palo Alto – May 10, 2007


SAP User Experience had the privilege of conducting a full roster of usability activities at this year's ASUG Annual Conference.

ASUG2007 logo

The ASUG Annual Conference was held on April 22nd-25th, 2007 at the Georgia World Congress Center in Atlanta, GA.

The user experience group ran 33 topics at 24 stations this year which is dramatically more than in years' past. These activities are growing all the time. We tested approximately 380 participants over the 3 days of the event.

The event was exhausting, but extremely useful for the teams involved. We gathered a large amount of extremely useful user data over a wide variety of products: Business Intelligence, CRM, Business Process and Enterprise Management, Emerging Solutions, Enterprise Resource Planning, Finance, SRM, xApp Analytics, Promotion and Merchandising and a host of SAP All-in-One products.

User Experience has been conducting usability events at ASUG for approximately 8 years at this point and has become an integral part of the influence program for the ASUG community. It's a great location to gather needed usability data from the end-users of SAP's products. Find out what works, what doesn't and get ideas on how to change what doesn't work.

Thanks to all who participated in this event and we will see you next at the Fall Forums where we will be conducting more great usability sessions at a smaller, more focused user conference! The call for participation for these events will be posted later this week.

We have a whole slate of Usability Events run at user events throughout the year. The upcoming events are:

ASUG Fall Forum


Sept. 19-21

San Francisco , CA

ASUG Fall Forum

HCM, Financials and Public Sector

Nov. 12-14

Orlando , FL


German User Group

Nov. 5-7

Frankfurt , Germany


See you for the Fall Forums!



Here are just a few pictures of the venue and the event ...

The Venue

Signs at ASUG

Signs at ASUG

Usability sign at ASUG

Usability Sign at ASUG

The Room

Participant Check-In Station

Participant Check-In Station

Participant Check-In Station

Participant Check-In Station

The Stations

Test station

Test station

Test station


Test station

Test station

Photos by Keri Carpenter (click images for larger versions)


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