Branding – Links and Other Resources

By Gerd Waloszek & Christine Wiegand, SAP User Experience, SAP AG – February 21, 2003

This article lists a collection of links, books, conferences, companies, organizations etc. on branding.

 

General: Introductions, Articles, Glossaries

Articles

Branding Glossaries

 

Design Companies

 

Companies and Organizations Around Branding (and Marketing)

  • American Management Association - Dedicated to building the knowledge, skills and behaviors that will help business professionals and their organizations grow and prosper (global not-for-profit, membership-based association): www.amanet.org
  • Divine - "Through a holistic blend of technology, services, and hosting solutions, divine helps our clients extend their enterprise and create meaningful connections across the value chain": www.divine.com
  • Jaffe Associates - Business development consultancy for professionals and their firms: www.jaffeassociates.com
  • Stamats - Marketing and communications programs for enrollment professionals: www.stamats.com
  • The Marketing Agency Paris, New York - Consultancy in Brand Development: www.tmaparisny.com

 

Books, Journals, Conferences

Books

For a more extensive book list, see for example the Branding bibliography from Stamats: www.stamats.com/branding/default.asp

  • Marc Gobe, Sergio Zyman (2001). Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Pres (ISBN: 1581150784).
  • James R. Gregory, Jack G. Wiechmann (Contributor) (2001). Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill/Contemporary Books (ISBN: 0658009451).
  • Kevin Lane Keller (2002). Branding and Brand Equity. Marketing Science Institute (ISBN: 0965711420)
  • Matthew W. Ragas, Bolivar J. Bueno (2002). The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too). Prima Publishing (ISBN: 0761536949).
  • Al Ries, & Laura Ries (2002). The 22 Immutable Laws of Branding. HarperCollins (ISBN: 0060007737).

Conferences

  • Internal Branding, Jan, March 03 (San Diego, CA) - held by the Advanced Learning Institute (A.L.I.), Chicago, IL: www.aliconferences.com/conferences/internal_branding_mar03.html
    Communicating to your employees to build your brand, change their behavior and impact your organization's bottom line
  • Corporate Branding Conference, 2002 and 2001 - held by the American Management Association (www.amanet.org) (the Web information is no longer available)
  • Affinity & Co-Branding - Conference, Lisbon, Portugal 26th and 27th September 2002 - held by Master Card International (as a Consumer MasterCard Product): www.mastercardeurope.com/consumer/ac_conference.html (no longer available)
  • Global Branding Conference, 1999, Tough Times Survival Strategies: www.toughtimes.com

(Online) Journals and Communities

 

top top