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Archive - Edition 6: Branding
To
Overview of Branding Edition
Leading Article and Introduction
- Leading Article: The History of Product Branding at SAP
- Branding Glossary
- Branding – Links and Other Resources
All About Branding
- Extending a Software Brand Language Across the Vendor, the Customer, and the User
- The Brand as an Asset – The Five Evolutionary Steps to Creating a Brand
- Branding Hearts and Minds
- Visual Branding
- Themes, Schemes, Skins, Shells, Bells and Whistles
- Branding – An Unscientific Survey
SAP and Branding
- The SAP Theme Editor
- Brand Adaptation of the mySAP Enterprise Portal
- Branding and Usability in Software Products
- Branding – From the Point of View of a Usability & Design Consultant
Links & More
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Print version |
Related Links |
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Leading Article: The History of Product Branding at SAP |
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Branding Glossary |
Background Links |
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Resources: Visual Design |
Branding – Links and Other Resources
By Gerd Waloszek & Christine Wiegand, Product Design Center, SAP AG – 02/21/2003
This article lists a collection of links, books, conferences, companies, organizations etc. on branding.
General: Introductions, Articles, Glossaries
Articles
- Deborah Alessandro (Find/SVP Strategic Consulting & Research Group): Being Smart About Going Global (www.toughtimes.com/page41.htm)
Branding Glossaries
- Houghton Mifflin Company - Glossary, Chapter 9, Branding and Packaging: users.wbs.warwick.ac.uk/dibb_simkin/student/glossary/ch09.html
- Jaffe Associates Branding Glossary (JA): www.jaffeassociates.com/ProductsServices/branding-glossary.html (no longer available)
- Stamats - Branding Glossary by Fritz McDonald: www.stamats.com/applications/stories/branding.asp
- wow! - Branding glossary: www.wowbranding.com (click the glossary link on the home page)
Design Companies
- appledesignsource - New York based global branding and design group, and developer of imagesource branding™; www.appledesignsource.com/
- brandscope - Chicago-based branding company: www.brandscope.com/start.html
- frogdesign - US and Germany based design and branding company (SAP brand, Windows XP brand, and many more): www.frogdesign.com
- wow! - Vancouver B.C. based branding company: www.wowbranding.com
Companies and Organizations Around Branding (and Marketing)
- American Management Association - Dedicated to building the knowledge, skills and behaviors that will help business professionals and their organizations grow and prosper (global not-for-profit, membership-based association): www.amanet.org
- Divine - "Through a holistic blend of technology, services, and hosting solutions, divine helps our clients extend their enterprise and create meaningful connections across the value chain": www.divine.com
- Jaffe Associates - Business development consultancy for professionals and their firms: www.jaffeassociates.com
- Stamats - Marketing and communications programs for enrollment professionals: www.stamats.com
- The Marketing Agency Paris, New York - Consultancy in Brand Development: www.tmaparisny.com
Books, Journals, Conferences
Books
For a more extensive book list, see for example the Branding bibliography from Stamats: www.stamats.com/branding/default.asp
- Marc Gobe, Sergio Zyman (2001). Emotional Branding: The New Paradigm for Connecting Brands to People. Allworth Pres (ISBN: 1581150784).
- James R. Gregory, Jack G. Wiechmann (Contributor) (2001). Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill/Contemporary Books (ISBN: 0658009451).
- Kevin Lane Keller (2002). Branding and Brand Equity. Marketing Science Institute (ISBN: 0965711420)
- Matthew W. Ragas, Bolivar J. Bueno (2002). The Power of Cult Branding: How 9 Magnetic Brands Turned Customers Into Loyal Followers (and Yours Can, Too). Prima Publishing (ISBN: 0761536949).
- Al Ries, & Laura Ries (2002). The 22 Immutable Laws of Branding. HarperCollins (ISBN: 0060007737).
Conferences
- Internal Branding, Jan, March 03 (San Diego, CA) - held by the Advanced
Learning Institute (A.L.I.), Chicago, IL: www.aliconferences.com/conferences/internal_branding_mar03.html
Communicating to your employees to build your brand, change their behavior and impact your organization's bottom line - Corporate Branding Conference, 2002 and 2001 - held by the American Management Association (www.amanet.org) (the Web information is no longer available)
- Affinity & Co-Branding - Conference, Lisbon, Portugal 26th and 27th September 2002 - held by Master Card International (as a Consumer MasterCard Product): www.mastercardeurope.com/consumer/ac_conference.html (no longer available)
- Global Branding Conference, 1999, Tough Times Survival Strategies: www.toughtimes.com
(Online) Journals and Communities
- EM - Electronic Markets (online): "A key forum for advancing
the understanding and practice of electronic markets and commerce": www.electronicmarkets.org
Focus Theme: E-Branding - Publication: Summer 2003 - The Journal of Marketing Research (print) - by the American Marketing Association (AMA, www.marketingpower.com/live/index.php)
- MarketingPower.com (online) - by the American Marketing Association (AMA)
- Stamats Quicktakes - Insights into Integrated Marketing, Communication, and Research for Colleges and Universities by Bob Sevier: www.stamats.com/quicktakes/default.asp
- The Journal of Business (print), The Journal of Business - Electronic Edition (online), by The University of Chicago Press: www.journals.uchicago.edu/JB/home.html, www.journals.uchicago.edu/JB/journal/index.html (online edition)
- Tough Times - The Journal of Tough Marketing (online, maintained by The Marketing Agency, Paris, New York): www.toughtimes.com
- Brandchannel - online exchange about branding: www.brandchannel.com
