Updated: March 14, 2012
The SAP User Experience Community (or SAP UXC, for short) has been launched in November 2012. It is designed to bring end-users, designers, IT Leads, Line of Business heads, customers, partners, and others in the broader SAP ecosystem together to discuss and share ideas about bringing new and beautiful user experiences to SAP customers.
Visit the SAP User Experience Community
We would like to inform you that SAP was a sponsor to the local World Usability Day event at Mannheim, Germany, on November 8, 2012.
See the Website for the World Usability Day 2012 event in Mannheim, Germany and the sponsors page (in German)
We would like to inform you that SAP was a Bronze Sponsor of the Mensch & Computer 2012 conference, which was held in Konstanz, Germany, from September 9 to 12, 2012.
We would like to inform you that SAP was a Silver sponsor of the UPA International Conference 2012. The conference, which was already the 21st of its kind, was held in Henderson, Nevada, USA, from June 4 to 8, 2012.
See the UPA International Conference 2012 Website (sponsor information at the bottom of the homepage)
We would like to inform you that SAP was a sponsor of the 29th annual Human-Computer Interaction Lab Symposium at the University of Maryland. The symposium was held at the lab on May 22-23, 2012. Because of the positive feedback that the HCIL received in response to their new format last year, they offered a similar format this year. The symposium, tutorials, and workshops merged into an extended program with parallel sessions. Attendees could focus on suggested tracks or sample talks from all topics.
We would like to inform you that SAP was a Champion sponsor of the CHI 2012 conference. The conference was held in Austin, TX, USA, from May 5 to 10, 2012.
We would like to inform you that SAP was a sponsor of the Interaction 12 conference (recruiters level). The conference was held in Dublin, Ireland, from February 1 to 4, 2012.
In an interview with Paul Baur from SAP Info, entitled "Design as Intuitive as the iPhone", Dan Rosenberg, SAP's former SVP for User Experience discusses product design at SAP and the influence of mobile, Apple, and gamification on enterprise software. The interview was published on January 30, 2012.
Dan Rosenberg, former SVP SAP User Experience, was recently interviewed by Shmulik Shelach from the Globes magazine in Israel about the gamification trend. Shelach's article, entitled "Changing the Rules of the Game", appeared in Hebrew on January 9, 2012 and is in large parts based on the interview.
Read the article in Hebrew (PDF)
We would like to inform you that Dan Rosenberg, SVP SAP User Experience, and SAP UX team member Janaki Kumar published an article entitled "Leading Global UX Teams" in the current issue (Volume 18, Number 6, November + December 2011) of the ACM Interactions magazine.
Because the Interactions Website is currently being reworked, you will find the article in the ACM digital library.
See also the SAP Design Guild version of the article.
SAP was a sponsor to the World Usability Day 2011 having the motto, "Designing for social change". The event was held worldwide on November 10, 2011. SAP supported the local event in Mannheim, Germany, as a sponsor, and the following SAP UX colleagues gave a presentation or held a workshop (see the Mannheim program for details):
We would like to inform you that SAP was a sponsor to the Mensch und Computer 2011 conference. The conference was held in Chemnitz, Germany, from September 11 to 14, 2011.
In July 2011, SAP UX members organized two paper sessions at the HCI International conference. Further SAP UX members, together with participants from other companies, presented papers at the sessions. The sessions were part of the 1st International Conference on Design, User Experience, and Usability (DUXU) that was held jointly with the HCI International 2011 conference in Orlando, FL, USA from July 9-14, 2011. The sessions were held on Tuesday, July 12, 2011.
We would like to inform you that SAP was a sponsor to the 28th annual Human-Computer Interaction Lab Symposium at the University of Maryland. The symposium was held at the lab on May 25-26, 2011. This year for the first time, the symposium, tutorials, and workshops merged into an extended program with parallel sessions.
As you may know, Dan Rosenberg, SVP, SAP User Experience, is on the board of interaction-design.org. He and his fellow board members have been working all year to launch an encyclopedia of HCI. The good news is: The encyclopedia went online on February 1, 2011. The new encyclopedia includes videos, commentaries, and lots more. All chapters are written by leading figures within each subject. The people behind the encyclopedia want to continue making world-class educational materials available for free and believe in the democratization of knowledge: That people from all the far corners of the world can get free access to world-class educational materials.
Currently, the encyclopedia offers seven chapters, and many more are to come – you can find an overview of current and prospective chapters on the encyclopedia's home page.
We would like to inform you that SAP was a Platinum Sponsor to the Usability Professionals' Association – International Conference. UPA 2011 featured the motto "Designing for Social Change" and celebrated its 20th anniversary. The conference was held in Atlanta, Georgia, from June 21-24, 2011.
We would like to inform you that SAP has become a Champion Sponsor to the CHI 2011 conference. CHI 2011 features the motto "Connecting" and "focuses on leveraging our diversity and connecting people, cultures, technologies, experiences, and ideas." The conference will be held in Vancouver, BC, Canada, from May 7 to 12, 2011.
See the CHI 2011 Website
As 2010 draws to a close, the SAP Design Guild Website publishes a small wave of articles for its 10th Anniversary Edition. Three new articles have recently been added to the edition, and we were able to publish even a fourth article before the end of 2010. The edition will be closed in March 2011 – until then, we plan to enrich it with three more articles.
SAP was a silver sponsor of DMMK Young Professionals 2010 conference on November 13, 2010 at the Hochschule der Medien (HdM) in Stuttgart, Germany. The SAP User Experience team had a recruiting booth there.
SAP was a gold sponsor of World Usability Day, which took place on November 11, 2010, for the local event in Stuttgart, Germany. The SAP User Experience team had a recruiting booth there.
The Mensch & Computer (man and computer) conference is the leading event regarding man-computer-interaction in German-speaking countries. It was held in Duisburg, Germany, from September 12 to 15, 2010. SAP was a silver sponsor to the Mensch & Computer 2010 conference.
See the Mensch & Computer 2010 Website
The SAP User Experience conference was held at Shanghai International Convention Center on July 17th, 2010. It offered a great opportunity for UX professionals to catch the hottest topics and build connections with international experts and peers.
The DIS (Designing Interactive Systems) conference addressed design as an integrated activity spanning technical, social, cognitive, organizational, and cultural factors. It was held in Aarhus, Denmark, from 16-20 August 2010 in cooperation with ACM SIGCHI. This year, SAP was a conference sponsor to DIS 2010 and had a recruiting booth at the conference.
See the DIS 2010 Website
In 2010, Dan Rosenberg, SVP SAP User Experience, joined the advisory board of Interaction-Design.org, based in Aarhus, Denmark. The goal of Interation-Design.org is to make research accessible, particularly by publishing an open content peer-reviewed encyclopedia.
The Usability Professionals' Association - International Conference took place from May 24-28, 2010 at the Bayerischer Hof Hotel in Munich with the motto: "Embracing Cultural Diversity - User Experience Design for the World."
SAP was a platinum sponsor of the conference and had a recruiting booth there. Dan Rosenberg, SVP SAP User Experience, was one of the invited speakers.
In April 2010, the SAP Design Guild Website celebrated its 10th anniversary. The SAP Design Guild team would like to thank our Website visitors, our SAP User Experience managers and colleagues, and last but not least, the initiators of the SAP Design Guild for the long-standing support for the Website. From our visitor's feedback, we learn that the SAP Design Guild is a well respected voice in the UI design field. We will do our best to meet these expectations in the future as well.
CHI (ACM Conference on Human Factors in Computing Systems) is the premier international conference for the field of human-computer interaction. CHI 2010 looks outward to the human experience of computing in the world and was held in Atlanta, Georgia from 10-15 April 2010. This year, SAP was a contributing sponsor to CHI 2010.
See the CHI 2010 Website
The SAP Design Guild proudly announces the eleventh edition of the SAP Design Guild Website. It commemorates the upcoming 10th anniversary of the Website in April 2010 and will be our special way of celebrating this event. "Special way" means that, unlike previous editions, this one will not be published "all in one go." Instead, it will be a "growing" or "cumulative" edition, with articles being added in the course of the anniversary year. This publication style will keep the anniversary fresh in the minds of both visitors and the SAP Design Guild team and will thus provide a neat way of celebrating and commemorating it.
For the first time in its history, the Usability Professionals' Association - International Conference will travel to the heart of Europe: It will take place from May 24-28, 2010 at the Bayerischer Hof Hotel in Munich with the motto: "Embracing Cultural Diversity - User Experience Design for the World."
SAP will be a platinum sponsor of the Usability Professionals' Association - International Conference 2010 and Dan Rosenberg, SVP SAP User Experience, will be one of the invited speakers.
For the fourth time, the SAP User Experience Team sponsored usability activities at SAP TechEd Europe. The conference took place in Vienna, Austria, from October 27 to 29, 2009.
Attendees had the chance to test new and existing SAP solutions and tools and provide on-the-spot feedback to SAP developers and usability experts. They could choose from 17 test topics in the areas of administration and configuration, applications and runtimes, and modeling and development.
See the SAP TechEd 09 Website
SAP User Experience sponsored usability activities at the BusinessObjects User Conference 2009 in Dallas, TX, USA from October 18-21. See the Usability Testing page there for topics.
Dan Rosenberg, SVP, SAP UX, also held the keynote address (closing plenary session) at the 20th anniversary celebration of the FQS-Forschungstagung 2009 (German Quality Engineering conference) on October 21st, 2009 in Frankfurt/M, Germany: "The Human Factor as an integral component of quality measurement."
From September 29 to October 1st, 2009, the 10th DSAG annual congress (10. DSAG-Jahreskongress) will be held in Bremen, Germany. The DSAG is the German-speaking SAP user group.
Once again, SAP User Experience will have a SAP-DSAG Usability Test Center there.
A short paper by Gerd Waloszek and Ulrich Kreichgauer, SAP UX – Infrastructure, outlining the PeP method and titled "User-Centered Evaluation of the Responsiveness of Applications," has been accepted for the INTERACT 2009 conference and was presented on the second conference day. The conference was held on August 26-28, 2009, in Uppsala, Sweden.
Dan Rosenberg, Senior Vice President, SAP User Experience, held the keynote address (opening plenary session) at the HCI International 2009 conference on July 21st, 2009. It is titled "The Industrialization of Sustainability: Future roles, responsibilities and opportunities for the HCI profession."
Further contributions with SAP UX involvement:
The HCI International 2009 was held on 19-24 July 2009 in San Diego, CA, USA.
Our second highlight topic is devoted to human performance at the computer and includes topics such as responsiveness, perceived performance, and busy feedback. The articles have been published in different areas of the SAP Design Guild over the course of about one year and are now presented within a coherent framework for easier access.
For the third time, the SAP User Experience Team sponsored usability activities at SAP TechEd Europe. The conference took place in Berlin, Germany, from October 14 to 16, 2008.
From September 23-25, 2008, the DSAG annual conference (DSAG Jahreskonferenz) was held at the Congress Center in Leipzig. Once again, SAP User Experience had a SAP DSAG Usability Test Center there.
This fall, SAP collected feedback on design concepts and applications at the 2008 ASUG FALL FOCUS: Operations Optimization, which took place on September 15-17, 2008 in Nashville, TN.
SAP Usability Activities conducted at ASUG were coordinated and supported by SAP's User Experience Group.
Now, the bestselling book Developing Accessible Applications
with SAP NetWeaver, written by members of SAP's Accessibility team,
is also available as accessible e-book. We are very proud that Galileo Press
has chosen our book as first e-book in their product portfolio.
See the accessibility section in Resources • Read Breaking Down Barriers
We would like to inform you that SAP was a contributing sponsor to the CSCW 2008 (computer supported cooperative work) conference at San Diego, California, USA. The conference was held from November 8-12, 2008. SAP UX colleague Jörg Beringer organized a pre-conference workshop and a panel at the conference.
We would like to inform you that SAP was a sponsor to the Mensch & Computer 2008 conference at Lübeck, Germany. The conference was held from September 7-10, 2008, together with the annual meeting of the German chapter of the Usability Professionals Association (UPA).
The Human-Computer Interaction Lab's 25th annual symposium on May 29, 2008,
was a very special symposium, because the 25th anniversary of the lab was celebrated
at the event. SAP was a sponsor to the symposium.
See the page for the 25th annual HCIL Symposium
The IxDA Interaction 08 conference was held from February 8-10, 2008 in historic
and festive Savannah, Georgia, on the campus of The Savannah College of Art
and Design. SAP was a Platinum Sponsor to the conference.
See the IxDA Interaction 08 Website • See the IxDA Interaction08 Sponsors
In honor of Ben Shneiderman's 60th birthday, a special issue of the International Journal of Human-Computer Interaction (volume 23, issue 3, 2007) has been published. In the introduction Reflections on Human-Computer Interaction Catherine Plaisant and Chris North state: For more than 30 years, Ben Shneiderman has promoted HCI through his prolific writing and lecturing and his direction of the Human–Computer Interaction Lab (HCIL; 1983–2000) at the University of Maryland, where he is Professor of Computer Science. The issue is comprised of five articles, which cover topics, such as visualization, information seeking, as well as societal issues and HCI.
The CHI 2008 conference on human factors in computing systems, the world's
largest conference in the UI field, was held in Florence, Italy, from April
5 – 10, 2008. As in previous years, SAP was a Champion Sponsor to CHI
and have a booth.
See the CHI 2008 Website • See the CHI 2008 Sponsors • Read the CHI 2008 editorial
We would like to start a new tradition on the SAP Design Guild Website. With
a "Highlight Topic" we intend to offer articles which have already
been published on our Website and relate to a common topic, presented anew
within a coherent framework. We hope that having the articles in one place
will make it easier for our visitors to catch up on a certain topic from the
UI field. We begin with a selection of articles centered on the topic "Universal
See the Highlight Topic about Universal Usability
As in 2006, SAP User Experience played an active part in the World Usability
Day 2007. This year, it had the motto "Making Life easy!" SAP and kuehlhaus
invited usabilitiy practitioners and interested parties to come to the "bootshaus" in
Mannheim on November 8, 2007, and attend the local World Usability event. See
the schedule for the event.
See the international World Usability Day Website • German World Usability Day Website • Report
The 19th of September, 2007 started a new era for SAP customers, users of
SAP software, and the company itself. At a global press event in New York,
USA, SAP's CEO Henning Kagermann unveiled the company's entirely new business
software solution SAP Business ByDesign™ for the midsize market.
It complements the existing small and midsize enterprise product portfolio,
employs a new business model, also also breaks new grounds with respect to
Read the news • Read more on www.sap.com • Read the SAP Business ByDesign press release
This year's Mensch & Computer conference featured the motto "Mensch & Computer:
Interaktion im Plural" (man and computer: interaction in plural).
The conference was held in Weimar, Germany from September 2-5, 2007. As in
previous years, SAP was a sponsor to the conference.
See the conference Website
The 12th International Conference on Human-Computer Interaction, HCI International
2007, was held in Beijing, P.R. China, from July 22-27, 2007. SAP User Experience
had a recruiting booth at the conference.
See the conference Website
The Creativity & Cognition conference 2007 was held in Washington DC,
from June 13th, 2007 through June 15th, 2007. The conference series began in
1993 and has evolved into a lively multidisciplinary event combining research
and practice. Industry sponsors included SAP (SAP Research, Palo Alto).
See the conference Website
The CHI 2007 conference on human factors in computing systems, held in San
Jose, California, USA, is over. The SAP booth had been busy from the beginning
and continued so: On Tuesday, there was an author meets designer signature
event with Karen Holtzblatt and Jörg Beringer. On Thursday, there was
a Q&A session with Dan Rosenberg, Senior Vice President, SAP User Experience,
during the morning break.
SAP participated in the CHI tour the day after the conference: On May 4, Google, Intuit, Frog Design, and SAP invited CHI attendees to visit each of their campuses to meet their designers and tour their facilities.
See the CHI 2007 Website • Read the CHI 2007 editorial • See SAP@CHI2007 photos
The 2007 ASUG Annual Conference took place from April 22 - 25 in Atlanta,
Georgia. As in previous years, SAP development staff – developers, solution
managers, and user interface designers – had the opportunity to collect
feedback on design concepts and applications at the conference.
See the ASUG Website • Find out more about the 2007 ASUG Annual Conference • Usability Activities at the 2007 ASUG Annual Conference
The aim of the two day conference “Innovationsforum Interaktionsdesign“,
held in Potsdam, Germany, on March 30-31, 2007, was to focus on all aspects
of interface and interaction design: mobile telephone and media interfaces,
problem solutions und product visions, web pages and virtual worlds, art und
commerce, business and science. Several SAP UI professionals attended the conference.
See the Innovationsforum Interaktionsdesign Website • Speakers • Program • Video documentation of all presentations
The CHI 2007 conference on human factors in computing systems is opening
soon: It will be held in San Jose, California, USA, from April 28 - May 3,
2007. As in previous years, SAP will be a Champion Sponsor to CHI and have
a booth. See you there.
SAP will also be part of the CHI tour the day after the conference: On May 4, Google, Intuit, Frog Design, and SAP invite you to visit each of their campuses to meet their designers and tour their facilities.
See the CHI 2007 Website • See the CHI 2007 Sponsors • Read the CHI 2007 editorial
The CHI 2007 conference on human factors in computing systems, the world's
largest conference in the UI field, will be held in San Jose, Califormia, USA,
from April 28-May 3, 2007. As in previous years, SAP will be a Champion Sponsor
See the CHI 2007 Website • See the CHI 2007 Sponsors • Read the CHI 2007 editorial
We cordially invite you to take a look at our new "special edition" featuring SAP User Experience. It will grow over the year 2007. So please stop by from time to time and look for new additions.
It was the first time that SAP has been actively involved in this event, which was organized in cooperation with partners, such as design agency kuehlhaus AG, Weinheim, and University of Applied Sciences, Mannheim. The event included several presentations from practitioners, a panel discussion, and an exhibition.
has become a Diamond-Level Sponsor to the User Friendly 2006 conference in
Hangzhou, China. This conference, held by DDF.UPA, China, brought together
usability practitioners, designers and technologists from across China and
internationally. Keynote speaker was Dan Rosenberg, Senior Vice President for
User Experience, SAP AG.
See the User Friendly 2006 Website
has become a Silver Level Sponsor to UPA, the Usability Professionals Association
for the Corporate Sponsorship Program 2006-2007.
SAP will also take part in UPA's World Usability Day in November 2006.
See the UPA Website • See the World Usability Day Website
Initiative "Germany, Land of Ideas" organizes 365 events all over
the country in 2006 to "show the world how Germans have been making life
more comfortable, secure and enjoyable for centuries." The Fachhochschule
Potsdam - Studiengang Interface Design - IDL Interaction Design Lab, Potsdam will
be the "landmark of the day" at the 4th of October in recognition
of its "unique degree program for young designers to learn how they can
simplify and enhance our daily interaction with computers." Christine
Wiegand and Gerd Waloszek from the SAP Design Guild Team were invited to be
keynote speakers of this event.
See photos • FH Potsdam page on the Germany Land of Ideas Website • FH Potsdam - Department of Design Website • Study information (in German)
Mensch & Computer 2006 Conference, the 6th German usability conference held
by the Gesellschaft für Informatik e.V., Fachbereich "Mensch-Computer
Interaktion," the German Chapter of the ACM, was held in Gelsenkirchen, Germany
from September 3-6, 2006. SAP was a sponsor to Mensch & Computer
See the Mensch & Computer Website (in German) • Read the Invitation (in German)
has become a Silver Level Sponsor to UPA, the Usability Professionals Association
for the Corporate Sponsorship Program 2006-2007. The UPA 2006 Conference had
the motto "Usability in Storytelling" (Broomfield, Colorado, June
See the UPAWebsite • See the World Usability Website
2006 ASUG Annual Conference and Vendor Fair took place from May 14-17 in Orlando,
Florida. As in previous years, SAP development staff – developers, solution
managers, and user interface designers – were present to collect feedback
on design concepts and applications at the conference. This event was co-located
'06, May 16 - 18.
See the ASUG Website • Find out more about the2006 ASUG Annual Conference and Vendor Fair
The CHI2006 conference on human factors in computing systems was held in Montréal,
Canada, from Aril 24-27, 2006. The motto of this year's CHI was: "Interact.
Inform. Inspire." As in previous years, SAP was a Champion Sponsor to
CHI and had a booth.
See the CHI2006 Website • Read the CHI2006 editorial • Read a personal CHI2006 report
a visitor's request, the SAP Design Guild team is proud to offer the first
audio version of an article. Based on the selection that our visitor provided
us with, we chose the editorial from 2002 From
GUIs to Narrative Interfaces – From Point-and-Click to Computers
Telling Stories for our first read out attempt. You can download
the file to your computer or even to your mp3 player – it's in
Listen to From GUIs to Narrative Interfaces – From Point-and-Click to Computers Telling Stories (text version)
goal of World
Usability Day is to promote the fields of usability engineering and user-centered
design. The UPA World Usability Day Committee aims to do this by encouraging,
organizing, and sponsoring activities at the local level around the globe,
all occurring on November 3, 2005. The UPA, UPA chapters, and allied organizations
all held events, revolving around a common theme – "Making it easy – World
Usability Day", with a focus this year on egovernment, ecommerce and other
The World Usability Day coincided with the opening day of DUX 2005, which featured a collection of half- and full-day tutorials, and tours of San Francisco's premier design studios. The opening plenary reception honored World Usability Day.
See the Word Usability Day Website • See the DUX 2005 Website
SAP was a champion sponsor of the DUX 2005 conference (Conference on Designing
for User Experience), which was held from November 3-5, 2005 in San Francisco,
See the DUX 2005 Website • See the Events and Conferences page
was a sponsor of the INTERACT 2005 conference, held from September 12-14, 2005
in Rome, Italy. SAP had a booth and again demonstrated its commitment to people-centric
The INTERACT's motto was "Communicating Naturally through Computers."
See the INTERACT 2005 Website • See the Events and Conferences page
would like to announce a new edition of the SAP Design Guild featuring the
topic "Accessibility." In this ninth edition of the SAP Design Guild,
which has been published in cooperation with SAP's Accessibility Competence
Center (ACC) in Walldorf, Germany, you will get an overview on the current
situation around accessibility in the world regarding legislation, standards
and technologies, and it will also give you an insight on SAP's standpoint
towards these developments all over the world.
Enjoy our latest edition, "Accessibility."